Marketing Assistant - University Placement

Role Overview

As a placement student within the marketing team you will provide support to all areas of the department. This includes, but is not limited to, the development of copy for venues and golf courses, the production of key marketing reports, brand building, reporting and general communication both internally and externally. You will play an integral role in the company’s search engine optimisation (SEO) project and ensure all website copy meets SEO standards across the company’s multiple business units.

You will be expected to think on your feet and give thought to long-term planning. Good organisational skills, time management and the ability to multi-task are crucial. A creative streak is also essential to continue to provide new ideas and activity for future marketing campaigns.

The role will also require you to undertake certain administrative duties to ensure that the department runs smoothly and efficiently.

An interest in golf is desired but not a prerequisite.

Key Responsibilities

• Assist with the collating of copy, images and USP’s of properties and courses across all business units
• Update all operational information including driving directions, contact details, check-in procedures etc.
• Assist with ensuring the quality and integrity of the content published (online/offline) is accurate
• Review client usability of websites – provide suggestions to Marketing Department as needed in a structured format (i.e. email/written)
• Awareness of company schedule and timeline of key projects in reference to online launches and timely delivery of requested content for print content material
• Assist with the management and loading of new venue templates including pricing, images, copy etc
• Assist with the SEO strategy, including researching keywords based on user demand, researching the latest trends and techniques, performance reporting, and optimising content throughout the website to ensure it is SEO compliant
• Create content to support campaigns and partnerships
• Liaise with the product team and update offers throughout the site to ensure the very best prices are visible to customers
• Assist with all IT releases and with website testing to ensure that new website functionality is correct
• Create social media content (Instagram, Facebook, Twitter, TikTok) and support with the overall strategy

Skill Requirements Golfbreaks prides itself on the service and reputation it provides to its clients and partners, and this position is therefore central to achieving these high standards. You should adopt a proactive attitude to the role and be able to use your initiative to solve arising issues. Managing expectations of external suppliers and internal colleagues is key and should be your main objective in dealing with any problems that may occur.

This role demands excellent attention to detail, organisation, prioritisation, and teamwork as well as strong communication skills. You will be directly involved, as much as possible, in all functions of the department.

Training Program and Progression A two-week training program led by the web team and continued guidance to ensure you have the knowledge needed to kick-start your role. On-going training throughout your placement gives you the opportunity to succeed at your full potential.

Testimonial Jenni Varden - Marketing Assistant "From the first day in the Marketing Assistant role, you are treated as an integral part of the team. Being actively involved in a variety of projects, from day-to-day management of website content to assisting with SEO strategies, each day is both different and exciting. For my personal development, I couldn't have had a better experience - the care and support provided is unmatched."

What Golfbreaks can offer you...

• Well-being days (half a day each month)
• Perkbox discounts and freebies
• Opportunity to visit venues on familiarisation trips
• Staff discounts on hotels and golf courses
• Modern offices in central Windsor – including a state-of-the-art Golf Simulator
• Company social events and team nights out

Company Profile Golfbreaks was formed in 1998 by Chief Executive, Andrew Stanley. We organise golf breaks, holidays, and tournament experiences for more than 230,000 golfers, at over 2,500 resorts and golf courses worldwide, annually.

As the Official Golf Tourism Operator of the PGA TOUR with over 25 years’ experience, we are The Golf Travel Experts, known for delivering outstanding choice, value, and service, with the reassurance and security of booking with a fully bonded travel company (ATOL and ABTOT in the UK).

We have 140+ staff based at our head office in Windsor, Berkshire – we also have offices in Charleston, South Carolina and Copenhagen, Denmark, from which our North American and Scandinavian operations are run.

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